The sole purpose for writing the copy is to finally make a sale; nothing should distract you from that.
This article explores seven simple copywriting tips you can implement immediately to produce an A-list copy for a super successful marketing campaign.
The secret to successful copywriting is the ability to make a lasting impression.
By the way,
Have you ever noticed that people tend to remember just that single time you fucked up when all along you have been good to them?
Why is this even the case?
I mean, why on earth would a person choose to forget all the good things you have ever to him, and crucify you for one little mistake you never intended to do?
Why do people forget all the good things you have done the moment you make a mistake? Click To Tweet
Scientists have been cracking up their minds on this one too. Research shows that we spend more energy thinking about and processing negative thoughts.
We use stronger words to describe unpleasant events, which make their effects to wear off slowly from our minds.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Fortunately, marketing legends discovered this hidden power of the brain long before science discovered this effect.
They knew that if they could condition the brain using specific stimuli, it would be very hard to forget the message.
For this reason, we draw the following simple copywriting tips from successful copywriters who shaped the advertising industry in its formative days.
Your headline accounts for 80% of the total returns, invest in it
When you type the keyword you are looking for in the search bar, what do you do next?
Do you click on any other link that comes up or do you look at the titles to find out that which best describes what you are looking for?
To be honest, you go for the title that best describes what you are looking for. So do all your readers/customers.
If they are looking for something, they go for the specific thing or something very close to the specific if the real thing is not available.
On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money…
It is your duty as a copywriter to ensure that you position your copy appropriately so that your readers can find the exact information they are looking for.
I have written a comprehensive post about the common mistakes people make while crafting headlines and the tools you can use to make yours more effective. The secret is to always sell value to the customer.
If you have a problem generating blog topic or copy titles, you can use tools like Hubspot’s Blog Topic Generator to come up with relevant ideas to write about.
Stop being sleazy, your readers are not stupid
Nobody wants to hear your endless talks that actually addresses none of their needs.
People switch off when they realize that you are not addressing any of their needs. Stop using all the crappy phrases to make you sound sophisticated because the people will know you are taking them for a ride.
Your readers are real people with needs. They come to your site because they were looking for a solution to THEIR problems. They don’t give a damn about you.
People aren’t interested in you. They’re interested in themselves.
All they want to hear is how you are going to help them. They ask themselves, “so, what is in it for me?”
When your copy can answer that question at a glance, you have hit the jackpot.
Avoid fancy adjectives; they make you sound like a salesperson.
Adjectives paint a perfect life, which unfortunately, does not exist in reality. Your intention is to make a sale and your reader is probably already aware of this.
Just stop amplifying what they already know, they will conclude that you think they are stupid.
Drop all the adjectives in your copy and maximize the use of action verbs. When you use verbs, people can feel you as opposed to the adjectives that only encourage imagination.
Verbs move people to DESIRE to take an action. They can already see themselves doing what you are saying.
Address the reader directly as if you two are having a one-on-one conversation. Address the reader by using the first person pronouns e.g.
“…you know you have to get out of debt because it will kill you...”
Use powerful words such as; now, free, cheap, only, instantly, etc. These words add power to action the verbs and direct the reader to take action.
In writing good advertising it is necessary to put a mood into words and to transfer that mood to the reader.
Do not make the mistake of giving your reader room to change his mind. When you use the word “if” in a sentence, you are opening up options for your reader. You are letting him know that there may be other better alternatives. Be absolute.
Once you have grabbed his attention and developed his interest, direct him to the shop to buy your product.
If you fail to direct him to the shop, he will probably never come back to your shop and you have lost an opportunity to make a sale now.
Try to be as succinct as possible
Avoid clutter. Make your point simple, clear, and direct.
When you throw points allover, your reader begins to wonder if you have even a little trace of professionalism. People do not like spending energy trying to look for information.
Your copy should have a solid skeleton, which gives the reader a general idea of what you are trying to saying without reading your copy.
Avoid flattery fluff. They bury the message you are trying to convey. You do not want the reader to finish reading the text and still ask themselves, “What was I reading?”
Your message should be clear in just a few words.
The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.
George P. Rowell
Still on this issue, you should always try as much as possible to use simple language.
Avoid the temptation of having to consult your thesaurus or dictionary when you write. People don’t use them when they read.
Use the words you usually use because when you can tell the meaning without reading from the dictionary, so will your readers.
Be memorable without being dramatic
Avoid capitalizing your copy content to attract attention. Neither should you use the unnecessary exclamation marks!!
Nobody will listen to you if they suspect that you are being dramatic.
You can be memorable by telling a memorable story and a memorable story is one that the reader can relate with.
Interestingly, you do not have to be a Marco Polo to be a remarkable story teller.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
An interesting story captures the reader and consumes him completely.
Your story can include just two characters in the plot: a villain and the hero. The villain can be the problem that the reader is trying to overcome.
For instance, say you are writing a copy for a facial wash. The villain can be the blemishes on the skin.
Let your target audience understand that this particular facial wash can help them get a smoother face.
Who would not want that?
The devil is in the details, comb him out
When you have written the copy, ask all the annoying questions that your readers are likely to ask. You can draft the help of that critical friend who always never misses to pick out a fault on everything you do.
Comb out all the subtle (or obvious) mistakes you can find in the copy. After that, edit it and incorporate the suggested changes to answer all the questions you may have.
You cannot afford to write a copy that is full of spelling and punctuation mistakes. In as much as you are not targeting a literary award with your sales copy, such mistakes are simply unacceptable.
Because your readers will crucify you for it. Seriously.
Your readers are a skeptical lot. They are looking for the best and that is what they must get. If the notice that you are taking them for a ride, you are toasted. Competition is stiff and you cannot afford to let your readers just click away to your competition for such a simple mistake.
The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
Take charge of your copy. It is the one thing that oils your marketing revenues. It is that important and you should treat it as such. Invest in a clean copy.
Understand your target audience and address their needs
This should have been the first point under this list of simple copywriting tips but I have put it here for a reason.
You can have the best copy in the world that scores on every aspect of style, tonality, emotion, and everything that a good copy should have.
However, if you fail to address a specific audience, you will not sell anything.
Because you don’t know who you are trying to sell to.
Identify the specific audience you are targeting.
Describe this audience with actionable words, e.g. lives in ***, does this job, drives this car, earns this much, works for this company, goes to this college, has this number of children, etc.
Being specific helps eliminate ambiguity. That way, you will be able to clearly describe the problems your customer has and tailor-make a solution for him.
Consumers do not buy products. They buy product benefits.
One more thing…
When you are addressing your customers, treat them with respect because they deserve it. The tone of your copy should be such that it elevates the reader to a higher position. This will boost his ego and make him feel important.
When you have done this, address the problem comprehensively and provide solutions immediately because your customer cannot wait to solve the problem that brought him to you in the first place.
Implementing these simple copywriting tips will no doubt improve your marketing copy. Take action now, get a clean copy.