If you haven’t noticed by now, many reputable sites on the first page of Google use the Genesis Framework.
To confirm this statement, just open any link on Google page 1 and right click on the page then select “view page source”. A new page will open up in a new tab with all the details about the site.
You can also search for #genesiswp on twitter the see the numbers.
When I first saw these numbers, I asked myself the question,
Just why do all these sites use Genesis? What are the benefits of using Genesis framework on a WordPress site?
Well, it was until I switched one of my sites to Genesis when I first saw the results and I’ve never looked back.
Before then, I was using a theme that was over 15 MBs. It was beautiful to look at and had tons of functionalities. However, my site is heavy on content and I wanted to improve user experience. Genesis did just that for me.
Since I started using Genesis, My traffic has increased by 100% on that specific site.
Every person has his / her preference when it comes to the framework to use when building a WordPress site.
I happen to prefer the Genesis Framework. I use it on my sites and my client’s sites.
Here are the benefits of using Genesis Framework for your WordPress site:
1. Genesis makes Search Engine Optimization easy.
The web thrives on SEO. Algorithms change fast and there is need to keep up with the pace. Genesis has been developed with SEO in mind.
It has clean code (no unnecessary junk to slow you down) and supports Schema.org for quick mapping of the site’s metadata and indexing.
Since Genesis is light, if you get the right hosting (like this $3.95 per month plan from Bluehost), your site will be blazing fast.
2. Genesis takes care of security in a single click.
WordPress keeps updating from time to time to seal any loopholes that may compromise the security of WordPress sites.
When these updates occur, theme developers also make changes to their code to maintain compatibility (and fix their security issues as well).
When you update your theme to the current version, it overwrites any customization you might have made.
This will force you to do theme customization after every update (or choose to avoid updates, which compromises the security of your site).
Genesis solves this problem through child themes that will keep your customization no matter how many times you update.
3. Genesis offers the ultimate flexibility in site customization.
With Genesis Framework, you can customize your site to do anything you want without messing the code.
The code is so simple and easy to customize that you can add widgets, forms, banners, and any other thing you so wish to your site.
With Genesis Framework, you can delete, move or customize everything you see on the interface to make your site appear and do whatever you want.
4. Genesis has plenty of compatible child themes from StudioPress.
Genesis child themes make wok easier by giving you a pre-made customization to work with.
You can choose to edit the files to make the theme execute unique functionalities without having to spend so much money to have your theme developed from scratch.
Child themes protect you from losing your customization in case of an update.
5. Genesis uses the HTML5 industry standard code.
With HTML5, you are sure that your site is not only safe and secure but also responsive and compatible with different browsers.
We are in the mobile era and you need a site that renders well on the mobile interface.
Genesis eliminates the need to develop a mobile version of your site. As a result, you get beautiful fast loading pages.
6. StudioPress team regularly updates Genesis.
Updates are important because they seal security loopholes and introduce new user experiences.
Genesis has a dedicated developer team at StudioPress that does a pretty decent job at keeping the theme current.
Furthermore, StudioPress is an organization, so, there is a guarantee that they will be there for you in the future.
They also have several forums where you can post your queries and get help from over 100, 000 community members.
7. Genesis is compatible with countless plugins.
With plugins, you can make your site do whatever you want without as much as lifting a finger on a single code.
You can create advertising widgets, customize social media buttons, add landing pages, customize comments, add carousels, connect social media accounts, aggregate RSS feeds, and more.
Genesis is compatible with woo-commerce. You can start an e-commerce site with woo-commerce by using the Genesis connect plugin.
However, you should only use essential plugins to avoid bloating your site. A bloated site runs dangerously slow and will drive people away due to slow load times.
8. Genesis is affordable.
Given the tons of value you stand to gain from using Genesis, spending $95 on the framework and a child theme of your choice is not such a bad idea.
If you have many sites, you can purchase child themes to suit each site and use the same Genesis Framework on all of them.
Amazingly, if you have many sites and you want to make changes on all of them, you can simply do it on the framework and all the sites will be updated in real time.
StudioPress also offers amazing customer support – which you may not even need by the way – since they have amazing FAQ pages that will take care of all your needs.
9. Genesis is scalable.
Once you build your site on Genesis from its inception, it will be easier for you to scale up when your brand grows to those phenomenal levels.
Since you already have an underlying Genesis framework, it will be easy to develop a custom theme for your site without having to go back to the code.
You will save time and money during the transition.