In this post, I am going to show you how I conduct keyword research for SEO purposes. It is the method that I have used and it works. Having identified my niche market that I want to rank for, there are two broad methods of finding the keywords to use according to this manual.
First, I can study the market/industry and find all the words that define that industry. For instance, I have chosen to use “Artificial Insemination” for the purpose of this post. There are many other terms related with this base keyword, e.g. cow fertility, heat signs, estrus cycle, ovulation, synchronized breeding, etc.
Secondly, I could also study the buyer persona within that industry. I would find the ideal buyer and attribute all the traits I would want to see in my target customer. In this case, we can look at a farmer aged between 25 to 50, educated, and does dairy farming to generate income. This person definitely has some level of interest in artificial insemination. Perhaps he/she would want to purchase the artificial insemination kit.
I use a table below to note all the information and make my remarks. I borrowed it from Ahrefs.
|Artificial insemination process||xxxxxxxx||xxx||xx||**********|
|Artificial insemination cattle||xxxxxxxx||xxx||xx||**********|
|Artificial insemination kit||xxxxxxx||xxx||xx||**********|
After drawing the table, I come up with as many words as my imagination can give me (I use excel for the table because it is compatible with the .xls data file from Google Keyword Planner (GKP)). You need an AdWords account to access GKP.
Since I am not able to think of all the search terms my target audience uses, I have to seek for help. I am going to use various tools for that purpose.
At this point, I now have a long ass list of keywords. However, the list is not ready for use just yet. I need to generate long-tailed keywords with sufficient search volumes and low competition to allow me rank easily.
Ahrefs is a very powerful tool. It can do majority of these processes on a standalone basis or when integrated with just a few other tools. However, the cost of accessing it may be steep for starters. That is why I use several free tools to generate a list of high quality keywords for my articles.
Over to you now. Use this guide to conduct your own keyword research to optimize your articles for the search engines. It will help you to generate low competition long-tailed keywords with sufficient traffic and commercial intent to create your next niche website.
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